Julissa Prado
Founder & CEO | Building Inclusive Beauty Brands
About
Julissa Prado is the founder and CEO of Rizos Curls, a fast-growing haircare brand that celebrates Latinx beauty. After seeing the lack of products catered to her own curly hair, Prado launched Rizos Curls to provide high-quality, naturally-derived formulas for all hair types.
Prado's mission to champion diversity in the beauty industry has resonated with millions, as evidenced by Rizos Curls' rapid growth to over $20 million in annual revenue. Her talks inspire entrepreneurs to build brands that make a meaningful impact in underserved markets.
Talks1
3 rules to help you build a successful business
Have an idea you're yearning to turn into a business? Julissa Prado, founder and CEO of Rizos Curls, explains how she was inspired by the Latino and immigrant communities she grew up in -- and shares 3 principles that guide her in her work.
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