Julissa Prado is the founder and CEO of Rizos Curls, a fast-growing haircare brand that celebrates Latinx beauty. After seeing the lack of products catered to her own curly hair, Prado launched Rizos Curls to provide high-quality, naturally-derived formulas for all hair types.

Prado's mission to champion diversity in the beauty industry has resonated with millions, as evidenced by Rizos Curls' rapid growth to over $20 million in annual revenue. Her talks inspire entrepreneurs to build brands that make a meaningful impact in underserved markets.