Ken Schmidt
Former Director of Communications at Harley-Davidson | Customer Loyalty Expert
Ken Schmidt is a Brand Strategy speaker who has appeared at 3 events including Speakers Associates: Speakers Bureau 2025 and SpeakInc 2022, most recently in 2025.
About
Ken Schmidt led communications at Harley-Davidson during its remarkable turnaround from near-bankruptcy to cult brand status. He developed strategies that transformed customers into passionate advocates, creating one of the most loyal customer bases in any industry.
Schmidt authored Make Some Noise, documenting the principles behind Harleys revival. He now advises companies on building emotional connections with customers.
His keynotes draw on specific Harley-Davidson case studies to show how any organization can create devoted followers.
Talks9
SpeakInc~ Ken Schmidt / Rich Gibbons Keynote Confidential (HVAC Conference)
Ken Schmidt - Be Known For Who You Are Not What You Do
Ken Schmidt - Loyalty Be A Source of Delight
More Talks
Behind the Curtain | Episode 10
Ken Schmidt | Virtual Presentation | Keynote Speaker
Ken Schmidt
C-Suite Executive Perspectives: Ken Schmidt
| Event | Year | Location | Talks |
|---|---|---|---|
| Speakers Associates: Speakers Bureau 2025 | 2025 | 2 | |
| SpeakInc 2022 | 2022 | 1 | |
| Entrepreneur 2018 | 2018 | 1 |
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