Ken Schmidt
Former Director of Communications at Harley-Davidson | Customer Loyalty Expert
About
Ken Schmidt led communications at Harley-Davidson during its remarkable turnaround from near-bankruptcy to cult brand status. He developed strategies that transformed customers into passionate advocates, creating one of the most loyal customer bases in any industry.
Schmidt authored Make Some Noise, documenting the principles behind Harleys revival. He now advises companies on building emotional connections with customers.
His keynotes draw on specific Harley-Davidson case studies to show how any organization can create devoted followers.
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