Krista Webster is the CEO of VERITAS COMMUNICATIONS, a leading agency that helps meat and produce brands build trust and authenticity with consumers. Under her leadership, VERITAS has worked with some of the world's most iconic food companies to navigate evolving consumer expectations around sustainability, transparency, and ethical sourcing. Krista's keen insights on the future of the food industry make her a sought-after keynote speaker, sharing strategies for strengthening brand reputation and connecting with values-driven shoppers.