Laura Simpson
Chief Intelligence Officer | Transforming Global Advertising Strategy
About
Laura Simpson leads global intelligence strategy at MCCANN WORLDGROUP, one of the world's most influential advertising networks. As Chief Intelligence Officer, she drives data-driven insights that shape marketing decisions for Fortune 500 clients across multiple industries.
Her expertise bridges advanced analytics, consumer behavior, and strategic communication, helping brands understand complex market dynamics and emerging consumer trends. Simpson has been a pivotal voice in transforming how agencies leverage intelligence to create more targeted, meaningful marketing campaigns.
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Laura Simpson at Cannes Lions 2025
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