Marcela Melero

Marcela Melero leads growth strategies for Dove North America and the global Dove Masterbrand, bringing extensive expertise in brand transformation and marketing leadership. As a pivotal executive, she drives strategic initiatives that shape consumer engagement and brand positioning in the competitive beauty and personal care market. Her role involves creating comprehensive growth strategies that leverage consumer insights, digital innovation, and brand storytelling to expand Dove's market presence and strengthen its mission of authentic beauty representation.