Marcela Melero

Marcela Melero

Chief Growth Officer | Driving Brand Innovation at Dove

🇺🇸United States3 talks · 2 events
Marcela Melero
Marcela Melero

About

Marcela Melero leads growth strategies for Dove North America and the global Dove Masterbrand, bringing extensive expertise in brand transformation and marketing leadership. As a pivotal executive, she drives strategic initiatives that shape consumer engagement and brand positioning in the competitive beauty and personal care market. Her role involves creating comprehensive growth strategies that leverage consumer insights, digital innovation, and brand storytelling to expand Dove's market presence and strengthen its mission of authentic beauty representation.

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Marcela Melero at The Gathering 2026

The Gathering🇨🇦 BanffOct 2026

Marcela Melero at Cannes Lions 2026

Cannes Lions🇫🇷 CannesJun 2026

Marcela Melero at Cannes Lions 2025

Cannes Lions 2025🇫🇷 CannesJun 2025

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3
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2
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