Marcela Melero
Chief Growth Officer | Driving Brand Innovation at Dove
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About
Marcela Melero leads growth strategies for Dove North America and the global Dove Masterbrand, bringing extensive expertise in brand transformation and marketing leadership. As a pivotal executive, she drives strategic initiatives that shape consumer engagement and brand positioning in the competitive beauty and personal care market. Her role involves creating comprehensive growth strategies that leverage consumer insights, digital innovation, and brand storytelling to expand Dove's market presence and strengthen its mission of authentic beauty representation.
3 talks, all in 2026
This is only what we could find published. Marcela has almost certainly done more.
Marcela Melero at The Gathering 2026
Marcela Melero at Cannes Lions 2026
Marcela Melero at Cannes Lions 2025
What events has Marcela spoken at?
3 events · 2025 to 2026
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