Mark Weinstein

Mark Weinstein is the Chief Marketing Officer of Hilton, where he oversees marketing and customer functions across a portfolio of more than 7,600 hotels and 24 brands, bringing brand building and the loyalty program under one roof. Before becoming CMO in 2020 he ran Hilton Honors, growing the program from roughly 25 million members driving 45 percent of business to more than 200 million members driving 65 percent of business, which made him a natural choice to lead the company's broader marketing. Under Weinstein, Hilton launched its For The Stay brand platform, a campaign-and-positioning effort that reframed the company around what guests actually want from a hotel.

He has talked publicly about rebranding a legacy company by rallying the organization behind a single focus that is differentiated, credible, and ownable. Weinstein is a regular on the marketing-conference stage, speaking at Adweek Brandweek and the ANA Masters of Marketing, and he has appeared at the Cannes Festival of Creativity and CES and lectured at Yale, NYU, and Cornell. On stage he speaks as an operator about loyalty, brand transformation, and how a hospitality marketer turns guest experience into measurable business growth.

He is based in the Washington, D. C. area.