All talks by Mark Weinstein

Main Character Energy: Building Brands' Gen Z Follows

With over half of the Gen Z population now shopping inside social apps — and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all — the rules of brand engagement are due for a reset. Today’s young consumers demand authenticity, inclusion, and emotional resonance from the brands they choose to align with. A new wave of creator- and celebrity-led brands are turning culture into commerce, reshaping how marketers build identity.

Mark Weinstein at Adweek Brandweek 2024

Mark Weinstein at ANA Masters of Marketing 2023