Purna Virji
Senior content strategy leader at Microsoft | Expert in conversational AI and marketing innovation
About
Purna Virji is a senior content strategy and AI expert at Microsoft who has established herself as a leading voice in the evolution of digital marketing and artificial intelligence. Her expertise spans the strategic implementation of conversational AI systems, with particular focus on the foundational principles that drive successful AI-powered customer interactions.
Virji brings deep knowledge of emerging technologies to marketing applications, especially in augmented reality's role in transforming customer experiences. She has developed comprehensive frameworks for helping businesses navigate the complex landscape of digital discovery, customer engagement, and conversion optimization.
Her work at Microsoft positions her at the forefront of how enterprise organizations can leverage AI and emerging technologies to build more effective marketing strategies and customer relationships. As a recognized speaker at premier technology and marketing conferences including TNW Conference and MozCon, Virji consistently delivers insights that bridge the gap between cutting-edge technology capabilities and practical business applications.
What Purna Talks About
The 4 C's framework for designing effective conversational AI systems
Leveraging augmented reality for enhanced marketing campaigns and customer engagement
Strategic approaches to digital discovery and conversion optimization
AI integration strategies for content marketing and customer experience
Emerging technology applications in enterprise marketing
Featured3 with video
How to Get Discovered, Delight Your Customers, and Earn the Conversion [MozCon 2017] — Purna Virji
Drawing on years of digital marketing expertise, Purna Virji explores strategic approaches to customer acquisition, revealing how businesses can effectively attract, engage, and convert audiences through targeted discovery techniques.
| Event | Year | Location |
|---|---|---|
| SMX Advanced | 2026 | Boston |
| Content Marketing World | 2023 | 🇺🇸Cleveland, United States |
| MozCon×2 | 2022, 2015 | 🇺🇸Seattle, United StatesSeattle |
| TNW Conference | 2020 | 🇳🇱Amsterdam, Netherlands |
| The Inbounder | 2018 | Madrid |
| BrightonSEO | 2018 |
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Who has Purna shared a stage with?
Speakers who appeared at the same event editions as Purna
| Speaker | Shared events | Where they appeared together |
|---|---|---|
| Rand FishkinSparkToro Founder | Digital Marketing & Startup Transparency Expert | 2 | MozCon 2015, The Inbounder 2018View shared history → |
| Wil ReynoldsSearch marketing strategist | Focusing on meaningful metrics over rankings | 2 | MozCon 2015, The Inbounder 2018View shared history → |
Similar Speakers
Related by topic and shared stages
Melanie Deziel
Author of The Content Fuel Framework and keynote speaker on branded storytelling
Both at Content Marketing World 2023, The Inbounder 2018
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