Purna Virji
Senior content strategy leader at Microsoft | Expert in conversational AI and marketing innovation
About
Purna Virji is a senior content strategy and AI expert at Microsoft who has established herself as a leading voice in the evolution of digital marketing and artificial intelligence. Her expertise spans the strategic implementation of conversational AI systems, with particular focus on the foundational principles that drive successful AI-powered customer interactions.
Virji brings deep knowledge of emerging technologies to marketing applications, especially in augmented reality's role in transforming customer experiences. She has developed comprehensive frameworks for helping businesses navigate the complex landscape of digital discovery, customer engagement, and conversion optimization.
Her work at Microsoft positions her at the forefront of how enterprise organizations can leverage AI and emerging technologies to build more effective marketing strategies and customer relationships. As a recognized speaker at premier technology and marketing conferences including TNW Conference and MozCon, Virji consistently delivers insights that bridge the gap between cutting-edge technology capabilities and practical business applications.
What Purna Talks About
The 4 C's framework for designing effective conversational AI systems
Leveraging augmented reality for enhanced marketing campaigns and customer engagement
Strategic approaches to digital discovery and conversion optimization
AI integration strategies for content marketing and customer experience
Emerging technology applications in enterprise marketing
Talks3
Purna Virji (Microsoft): The Marketer’s Guide to Harnessing Augmented Reality | TNW Conference 2017
What does it take to unlock augmented reality's marketing potential? Purna Virji explores how brands can leverage AR technologies to create immersive, engaging customer experiences that transform digital interaction strategies.
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