Simon Sinek's TED talk "How Great Leaders Inspire Action" is the third most-viewed of all time with over 60 million views. His book "Start With Why" introduced the Golden Circle framework that transformed how organizations think about purpose and leadership.

Simon has written five bestsellers including "Leaders Eat Last" and "The Infinite Game. " His keynotes explore why some organizations inspire loyalty while others compete on price—and how leaders can build cultures where people want to come to work.