Sophia Agustina

Sophia Agustina is a global marketing leader and co-founder and CEO of Gain Relationship, a consultancy focused on customer-centric go-to-market strategy. With her co-founder she created the 9 Cs framework, a model that orients marketing and sales around customer value and business outcomes rather than channel tactics. Her background includes enterprise marketing leadership where she reports results such as a thirty percent pipeline conversion improvement and twenty percent year-over-year growth.

Agustina speaks to B2B marketing audiences about driving ROI through customer-centric and intent-based strategies, personalization, brand-to-demand alignment, and customer relationship management. She leads expert roundtables on customer-centric ROI and presents the 9 Cs framework as a practical structure for connecting marketing activity to revenue. Her work bridges brand and demand, arguing that durable growth comes from understanding customer intent and designing the full funnel around it rather than optimizing isolated campaigns.

She draws on hands-on enterprise experience to give practitioners frameworks they can apply directly to their own go-to-market motions. Her sessions are aimed at B2B marketers and revenue leaders who want to move past vanity metrics toward strategies grounded in customer value and measurable business impact.