Tim Leberecht
Global Brand Strategist | The Human Side of Business
About
Tim Leberecht is a global brand strategist and author who champions the human side of business. As the former CMO of NBBJ, a leading design and architecture firm, he helped global clients like Amazon, Microsoft, and Boeing rethink their brand experience.
Leberecht's acclaimed TED talks explore how companies can create more human and meaningful experiences in a tech-driven world. His book 'The Business Romantic' offers a humanistic counterpoint to the data-driven focus of Silicon Valley, advocating for more emotion, mystery, and wonder in the workplace.
Talks3
4 ways to build a human company in the age of machines
In the face of artificial intelligence and machine learning, we need a new radical humanism, says Tim Leberecht. For the self-described "business romantic," this means designing organizations and workplaces that celebrate authenticity instead of efficiency and questions instead of answers. Leberecht proposes four (admittedly subjective) principles for building beautiful organizations.
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