Tina Allan

Tina Allan serves as the Global Chief Data and Intelligence Officer at FCB, a leading global marketing and advertising agency. Her expertise lies in leveraging advanced data strategies to drive digital transformation and technological innovation in the marketing industry.

With a deep understanding of how data can unlock powerful insights, Allan helps brands navigate the complex digital landscape by integrating cutting-edge intelligence solutions. Her strategic approach enables organizations to make more informed decisions, optimize customer experiences, and create more targeted, effective marketing campaigns in an increasingly data-driven world.