Complete gig history
All talks by Travis Freeman
4 talks·2 years
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As cultural trends shift and consumer expectations evolve, brands are under pressure to stay fresh, relevant, and resonant. True reinvention is about more than just a new logo – so what does it really take to transform a brand while preserving its core values? From modernizing legacy brands to repositioning for new audiences, hear from industry leaders who are walking the line between brand consistency and change. From voice to vision to value, discover what it takes to evolve authentically—without losing your brand’s soul.
Today's consumer journey spans streaming, scrolling, searching, and shopping all at once. In this new landscape, creators are your most critical partners. Stop simply buying impressions and learn how to build authentic connections. Jeff Greenspoon, CEO, Kantar Americas will share new research about the impact of video on the modern consumer journey and what GenZ wants to watch. Travis Freeman, Chief Media Officer, Inspire Brands and YouTube creator Sydney Morgan will share insights about how brands are partnering with creators to break through in big cultural moments and how these brand-creator partnerships are guiding consumers to confident purchases. You'll learn about how marketers can adapt their approach to embrace the new consumer journey and drive results with creators.