Wendy De La Rosa

Behavioral scientist | Personal finance researcher at Duke

🇺🇸Durham, United StatesSpeaking since 20199 talks · 2 events9 with video

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About

Wendy De La Rosa researches financial decision-making at Duke University's Common Cents Lab. Her work focuses on designing behavioral interventions that help people save money and avoid debt.

Wendy's TED talks on money psychology have reached millions, offering science-backed strategies for building financial health. Her keynotes give audiences practical frameworks for making better money decisions without relying on willpower alone.

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9 talks, 2019 to 2021

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At a Glance

9
Talks
2
Events
7+
Years Speaking

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