Wendy De La Rosa
Behavioral scientist | Personal finance researcher at Duke
About
Wendy De La Rosa researches financial decision-making at Duke University's Common Cents Lab. Her work focuses on designing behavioral interventions that help people save money and avoid debt.
Wendy's TED talks on money psychology have reached millions, offering science-backed strategies for building financial health. Her keynotes give audiences practical frameworks for making better money decisions without relying on willpower alone.
Talks9
10 steps to boost your financial health -- that you can do in a day
You take vacation days, sick days and mental health days; now it's time to add a financial health day to that list! What to do on it? Behavioral psychologist Wendy De La Rosa shares 10 simple steps you can take to spend less, save more -- and stress less.

Why talking to your friends can help you save money

3 sneaky tactics that websites use to make you spend
More Talks
A simple 2-step plan for saving more money
Pay off your credit cards faster with these 4 easy changes
Can't stick to a budget? Try these tweaks instead
The money talk that every couple needs to have
Why we make bad financial choices -- even when we know better
3 psychological tricks to help you save money
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