Applied Creativity

Speakers

Nick LawCreative Chairperson at Accenture Song | Transforming Marketing and DesignNdidi OtehChief Executive Officer - Accenture Song

About this talk

If creativity is how imagination turns into ideas, then applied creativity is the disciplined way that organisations turn those ideas into useful and meaningful things for customers – across functions, through execution, and over time. This extends beyond marketing, where creativity has typically been centred, to other disciplines across the organisation. Ndidi Oteh, the CEO of Accenture Song, leads a conversation with Nick Law on why creative leadership belongs in the C-suite, and the commitment, structure and expertise that turn imagination into meaningful products and experiences.