DEBATE: Creative Taste is Not Opinion, But an Objective Truth

Speakers

Maisie McCabeUK Media Editor | Creative Insights in Design and AdvertisingChaka SobhaniPresident and Global Chief Creative Officer, DDB WORLDWIDE | Creativity & Marketing Visionary

About this talk

At this time of technology-enabled revolution, this session will consider the question of taste and whether creative judgement – something the machines cannot (yet) emulate – can or should be learnt. In this session, two sets of leading creatives will debate whether the essential components of great advertising are immutable or subjective. Most discussions of creative work start with whether people like it or not, but this debate will explore whether it is possible to distinguish personal preferences from an objective assessment of work’s creative quality. Computers can deliver competent advertising more reliably than ever. Learn how to come up with, fertilise and recognise boundary-pushing, brand-transformational ideas.