DEBATE: Inside Out: In-House or Agency?

Speakers

Rei InamotoFounding Partner of I&CO | Creative Innovation in Business StrategyJudy JohnGlobal Creative Leader | Transforming Brand Storytelling at Edelman

About this talk

Budgets are shrinking. AI is redistributing creative labour. Brand control has never felt more urgent. The conditions for in-housing have never been more favourable – and yet most of the best creative work of the last decade still came from outside. This debate puts leaders from both sides on the wrong side of the argument they know best, to find out what each model can do that the other genuinely cannot.