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From Lennon & McCartney to Human + Machine

Cannes Lions 2026Jun 20260 views

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What do the world’s greatest creative duos have in common, and what can they teach us about collaboration in the age of AI? In this intimate fireside chat, Ian Leslie and Mark D’Arcy explore the dynamics behind iconic human partnerships like Lennon and McCartney and ask how those lessons apply when AI enters the creative process. This session challenges us to think about AI as a collaborator: one that sharpens ideas, introduces friction and ultimately helps creative work reach a higher standard.