@Roblox: Building Real Community

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About this talk

Two @Roblox brand leaders join us to discuss how immersive platforms are redefining brand engagement for next-gen audiences. Louqman Parampath, VP of Ads & Content Partnerships, and Stephanie Latham, VP of Global Brand Partnerships & Advertising, share how brands can authentically participate in virtual worlds, create community, and engage with Gen Z and Gen Alpha — and what advertisers are still getting wrong about these key demographics.