Turning Purchase Data into Smarter Media, Creativity, and Measurement

Speaker

About this talk

Christine Foster, SVP at Kroger Precision Marketing, powered by @8451Marketing, explains how the business is expanding beyond media—and why that shift matters for brands heading into 2026. She unpacks how Kroger is using purchase data and AI to power smarter personalization across channels, including CTV and in-store digital. Foster also shares why she’s optimistic about creativity’s future and how retail media will redefine measurement and success.