Robots Can’t Build Brands: The New S-Curve of Creative Transformation

Speaker

Marc PritchardChief Brand Officer at P&G | Global Marketing and Brand Innovation Leader

About this talk

Data. Digital technology. AI. There’s no way around it: the landscape in which brands are operating is shifting. Communication channels are fracturing. Media and retail are merging. Consumers are increasingly value-obsessed. And digital commerce is growing – fast, and in new ways. ​But what does that mean, practically? We’re at the beginning of a new S-curve for brand building. And we have exciting new technologies available to us to transform creativity – not sideline creativity. You'll hear about how P&G brands have leveraged deep consumer insights to fuel superior brand experiences, narratives, and engagements. And you’ll learn how you, too, can stand out in a world where AI is dominating – by prioritising creativity along with technology in brand building.