The Anatomy of an Icon

Speakers

Nicola MendelsohnHead of Global Business Group, META | Pioneering Digital TransformationAude GandonGlobal Chief Marketing Officer at NESTLE | Driving Marketing Innovation

About this talk

Heritage brands hold a hidden advantage: decades of creative work that shaped culture, emotion and identity. But what if AI could decode why certain ideas endure – and help design what comes next? In this session, The Estée Lauder Companies partners with Meta to explore “The Anatomy of an Icon” – how AI can analyse a heritage archive to uncover the emotional signatures, sensory patterns and creative decisions behind iconic ideas. Using beauty – the most emotionally expressive creative category – as a living case study, we examine how artistry, representation, innovation and cultural relevance evolve over time, and what they reveal about lasting impact.