The Future of AI in Search

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About this talk

What's changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday Revisited. Timestamps: 0:00 - Intro 0:41 - Britney's mission to make AI accessible to marketers 1:15 - Shedding light on the AI hype cycle 2:55 - The impact of LLMs on the search industry 12:15 - Actionable steps for marketers to use AI effectively 13:10 - Why "FOMO" is AI propaganda 15:06 - The human touch: why your real-life experience matters 16:13 - Unpacking the environmental impact and bias of AI 24:46 - The future of the content ecosystem 27:54 - Creating content that is both informative and entertaining 35:35 - How LLMs can help with competitive research 41:47 - The power of starting small 42:40 - Why failure is the "yellow brick road" of using AI 51:50 - Identifying painful tasks to automate 52:30 - How to find and follow Britney Muller *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/