Bonin Bough
Digital Transformation Expert | Fortune 50 Media & Marketing Innovator
About
Bonin Bough has redefined digital strategy for global brands, transforming media spending and driving massive revenue growth. As a former Chief Media Officer at Mondeléz, he dramatically shifted digital investments from 3% to 32%, generating $2 billion in revenue and $300 million in savings.
His strategic leadership helped grow SheaMoisture by nearly 50% in just 12 months, leading to its $1 billion acquisition by Unilever. Currently the Co-Founder and Chief Strategy Officer at Group Black, Bough is also the host of CNBC's Cleveland Hustles and author of 'Txt Me'.
His keynotes provide executives with actionable insights on digital transformation, marketing innovation, and strategic growth strategies.
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