April Dunford
B2B positioning expert and author of Obviously Awesome | Former VP Marketing
About
April Dunford helps B2B tech companies nail their positioning and build sales pitches that drive revenue. Her methodology, developed across 25 years as a marketing executive at series of successful startups, has become essential reading for SaaS companies.
Author of Obviously Awesome, she provides structured frameworks for positioning that translate directly into stronger sales performance. April speaks on go-to-market strategy, differentiation, and why most companies get positioning wrong.
Talks1
Positioning Your Product for Success
In this insightful talk, April Dunford, a renowned expert in product positioning, shares her proven strategies for effectively positioning your product to stand out in a crowded market. Learn how to leverage your unique value proposition and differentiate your offering to attract and retain customers.
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