Dan Ariely

Dan Ariely

Duke Professor | Behavioral Economics & Bestselling Author

🇺🇸Durham, NC7 talks7 with video

About

Dan Ariely is a world-leading behavioral economist and James B. Duke Professor at Duke University.

He is the founding member of the Center for Advanced Hindsight, where he explores how psychology and economics intersect. Ariely is the bestselling author of influential books like 'Predictably Irrational' and 'The Honest Truth About Dishonesty', which have been praised for their engaging blend of scientific research and real-world applications.

His insights into human decision-making have helped organizations like Google, Apple, and governments worldwide design more effective policies and products.

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Talks7

7 with video
Featured Talk

How to change your behavior for the better

What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

TED Salon Brightline Initiative 2019Jun 2019

More Talks

What makes us feel good about our work?

TEDxRiodelaPlata 2012Oct 2012

Beware conflicts of interest

TED2011🇺🇸Long BeachMar 2011

Our buggy moral code

TED2009🇺🇸Long BeachFeb 2009
Speaking Style

At a Glance

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Talks

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Dan Ariely