Dan Ariely
Duke Professor | Behavioral Economics & Bestselling Author
About
Dan Ariely is a world-leading behavioral economist and James B. Duke Professor at Duke University.
He is the founding member of the Center for Advanced Hindsight, where he explores how psychology and economics intersect. Ariely is the bestselling author of influential books like 'Predictably Irrational' and 'The Honest Truth About Dishonesty', which have been praised for their engaging blend of scientific research and real-world applications.
His insights into human decision-making have helped organizations like Google, Apple, and governments worldwide design more effective policies and products.
Talks7
How to change your behavior for the better
What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

How can groups make good decisions?

How equal do we want the world to be? You'd be surprised
More Talks
What makes us feel good about our work?
Beware conflicts of interest
Our buggy moral code
Are we in control of our own decisions?
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Frequently Appeared With
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Elizabeth Diller
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2 shared events · EG, TED
Guy Winch
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2 shared events · TED, TED Salon Brightline Initiative
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