Jon Burkhart
Founder of TBC Global | Co-author of 'Newsjacking' | SXSW Advisory Board
Jon Burkhart is a Brand Strategy speaker who has appeared at 9 events including SXSW and SXSW (South by Southwest), most recently in 2025.
About
Jon Burkhart has spoken at SXSW over 20 times across 17 years, making him one of the most-booked speakers in the festival's history. He now sits on the SXSW Advisory Board. He is the co-author of 'Newsjacking: The Urgent Genius of Real-time Advertising' and 'Hacker Maker Teacher Thief', and the founder of TBC Global, a content and brand consultancy based in London.
Jon's Constant Curiosity framework helps organisations turn questions into insights and use trending cultural moments for commercial advantage. His client list includes BMW, Deloitte, Microsoft, Salesforce, and Havaianas, spanning 26 countries over the last decade.
His talks cover real-time marketing, content strategy, brand storytelling, and how curiosity drives better business outcomes. He has also spoken at Google Firestarters, SASCon, Digital Shoreditch, and Silicon Beach.
What Jon Talks About
Newsjacking: How to leverage trending news for business advantage
The Constant Curiosity framework for staying ahead of trends
Strategic innovation lessons from 10 years speaking at SXSW
Real-time marketing strategies for Fortune 500 companies
Talks10
The Ballsy Guide to Getting and Keeping Attention in Real-Time
More Talks
Roller Coaster Curiosity: Learn It. Live Better Stories
Guest Exhilaration: Sport's Got A New Joy Fueled Fan Journey
Brandemonium: Daring Brands To Do Different & Win
How Curiouser Brands Win In Uncertainty Wonderland
The Constant Curiosity Framework for Business Innovation
The World Cup of Content: An Overachiever's Guide
Constant Curiosity
Best of Urgent Genius
Newsjacking: The Urgent Genius of Real-Time Marketing
| Event | Year | Location | Talks |
|---|---|---|---|
| SXSW | 2025 | 🇺🇸Austin, United States | 1 |
| SXSW | 2024 | 🇺🇸Austin, United States | 1 |
| SXSW (South by Southwest) | 2024 | 1 | |
| SXSW | 2022 | 🇺🇸Austin, United States | 2 |
| Content Marketing Conference (CMC) | 2022 | 1 | |
| Content Marketing World | 2022 | 🇺🇸Cleveland, United States | 1 |
| SXSW | 2019 | 🇺🇸Austin, United States | 1 |
| SXSW | 2018 | 🇺🇸Austin, United States | 1 |
| CMA Live (Content Marketing Academy) | 2018 | 1 | |
| MarketingProfs B2B Forum (#MPB2B) | 2018 | 1 | |
| MarketingProfs B2B Marketing Forum | 2018 | 1 | |
| Spark.me | 2017 | 1 | |
| Google Firestarters | 2015 | 1 | |
| SXSW | 2012 | 🇺🇸Austin, United States | 1 |
| SXSW | 2011 | 1 | |
| SXSW | 1 |
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