A Proven Path to More Leads and Sales

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About this talk

Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people make decisions. You’ll learn a step-by-step framework for uncovering emotional triggers through research, auditing your site with a human lens, and testing hypotheses rooted in real customer pain and desire. You’ll also find examples of how emotional targeting works across copy, design, and AI-assisted research. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1 👁️‍🗨️ About Talia Wolf – Website https://taliawolf.com/ – Website https://getuplift.co/ – Book https://taliawolf.com/book – Course https://getuplift.co/emotion-sells-masterclass/ – Instagram https://www.instagram.com/taliagw/ – LinkedIn https://www.linkedin.com/in/taliagw/ – YouTube https://www.youtube.com/@TaliaWolf 🔗 Show Notes From This Episode – Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/emotional-targeting-a-proven-path-to-more-leads-and-sales 🤝 Connect With Michael Stelzner – Michael Stelzner on Facebook https://www.facebook.com/stelzner – Michael Stelzner on X https://x.com/mike_stelzner ⏰ Timestamps 00:00 Intro 01:23 About Talia Wolf 03:03 What Can Emotional Targeting Do for Marketers 10:10 Step 1: How to Do Meaningful Research to Understand Your Customer 22:21 Step 2: How to Conduct an Emotional Targeting Audit 38:07 Step 3: How to Test and Optimize Your Emotional Targeting #SocialMediaExaminer #SocialMediaMarketingPodcast #IdentityMarketing