How to Ensure Your Message Connects

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About this talk

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? Discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external buy-in for your messaging. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1 👁️‍🗨️ About Jackie Hermes – Website https://accelitymarketing.com/ – Website https://www.jackiehermes.com/ – Podcast https://www.jackiehermes.com/podcast – Course https://www.jackiehermes.com/startup-marketing-course – Facebook https://www.facebook.com/accelitymarketing – Instagram https://www.instagram.com/accelitymktg/ – LinkedIn https://www.linkedin.com/in/thejackiehermes/ – LinkedIn https://www.linkedin.com/company/accelitymarketing/ 🔗 Show Notes From This Episode – Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/positioning-strategy-how-to-ensure-your-message-connects 🤝 Connect With Michael Stelzner – Michael Stelzner on Facebook https://www.facebook.com/stelzner – Michael Stelzner on X https://x.com/mike_stelzner ⏰ Timestamps 00:00 Intro 01:08 About Jackie Hermes 06:16 Why Positioning Matters to Businesses and Their Messaging 12:39 Positioning, Step 1: Develop Hypotheses and Do 3 Types of Stakeholder Research 26:18 Positioning, Step 2: Analyze Your Research Results to Validate or Invalidate Your Hypotheses 37:02 Positioning, Step 3: Present Your Valid Findings to Get Buy-In for Your Positioning 42:39 Positioning, Step 4: Roll Out and Test Your Positioning Messaging #SocialMediaExaminer #SocialMediaMarketingPodcast #ContentStrategy