How to Thrive in the Age of ‘More with Less’

Speaker

David TiltmanChief Content Officer, WARC | Insights-Driven Marketing Strategy

About this talk

We’ve all seen the data – marketing budgets are at historic lows as a percentage of revenues. Meanwhile, there’s no shortage of ‘more’ – more channels, more creative assets, more tools and more data. So when times are tight, how do you flip the script and escape from an efficiency-first mindset to effective value creation? This session blends the latest evidence from WARC with real-world insights from one of the world’s leading marketers. We'll be revealing a major new study by CreativeX on how brands are really spending their money. We’ll also be exploring the freshest thinking on optimising creativity and media, the messaging you need to give to the C-suite, plus the hidden value that might be hiding in plain sight.