Bruce Friedrich
Founder & CEO, The Good Food Institute | Plant-Based Food & Emerging Tech Investor
About
Bruce Friedrich is the Founder and CEO of The Good Food Institute, a leading nonprofit accelerating the plant-based and cultivated meat industries. He previously co-founded venture capital firm New Crop Capital, which has invested over $100 million in innovative food startups.
An early investor in Beyond Meat, Bruce brings deep expertise in scaling mission-driven food technology businesses. His keynotes provide a strategic roadmap for harnessing emerging technologies to transform the global food system and build a more sustainable future.
Talks1
The next global agricultural revolution
Conventional meat production causes harm to our environment and presents risks to global health, but people aren't going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better). In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry -- and your dinner plate.
| Event | Year | Location |
|---|---|---|
| TED2019 | 2019 | 🇨🇦Vancouver, Canada |
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