Bruce Friedrich
Founder & CEO, The Good Food Institute | Plant-Based Food & Emerging Tech Investor
About
Bruce Friedrich is the Founder and CEO of The Good Food Institute, a leading nonprofit accelerating the plant-based and cultivated meat industries. He previously co-founded venture capital firm New Crop Capital, which has invested over $100 million in innovative food startups.
An early investor in Beyond Meat, Bruce brings deep expertise in scaling mission-driven food technology businesses. His keynotes provide a strategic roadmap for harnessing emerging technologies to transform the global food system and build a more sustainable future.
Talks1
The next global agricultural revolution
Conventional meat production causes harm to our environment and presents risks to global health, but people aren't going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better). In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry -- and your dinner plate.
At a Glance
Is this you?
Claim this profile to edit your bio, add talks, and get verified.
Know a talk we're missing?
Get in Touch
Save for Later
Frequently Appeared With
Speakers who have appeared at the same events
Aaron Horowitz
Co-Founder & CEO, Sproutel | Designing Therapeutic Robots for Children
1 shared event · TED
Aaron Maniam
Government Advisor | Navigating the Future of Work
1 shared event · TED
Aaswath Raman
Renewable Energy Researcher | Pioneering Space-Based Cooling Technologies
1 shared event · TED
Abe Davis
Video Technology Researcher | Revealing Hidden Properties Through Advanced Imaging
1 shared event · TED
Abha Dawesar
Fiction Author | Navigating the Digital Age
1 shared event · TED
Abigail Disney
Workers' Rights Advocate | Champion of Workplace Dignity and Fair Labor Practices
1 shared event · TED
Abigail Marsh
Researcher | Exploring the Psychology Behind Human Altruism
1 shared event · TED
Abigail Washburn
Musician | Bridging Folk and Global Sounds
1 shared event · TED
Similar Speakers
Related by topic and shared stages
Emmett Shear
Twitch Co-Founder | Pioneering the Future of Live-Streaming
Both at TED 2019
Rahul Mehrotra
Harvard Professor | Institutional Architecture & Design Thinking
Both at TED 2019
Moriba Jah
Astropreneur | Predicting the Motion of Space Objects
Both at TED 2019
Herman Narula
CEO & Founder | Pioneering the Future of Virtual Worlds
Both at TED 2019